Define Your Strategy
A no-fluff, hands-on approach to defining your company’s strategy and getting your team on board.
You Know Strategy Matters.
But do you actually know how to do it?
If you run a business, you already have a strategy—whether you realise it or not.
Maybe you built your company on instinct and hard work, and it’s grown because you’ve made good decisions along the way. But now, you’re at a crossroads. You need to scale, evolve, or adapt—but you’re not sure exactly how.
- Where should you focus next?
- How do you make the right decisions?
- How do you get your leadership team aligned on a clear direction—without endless debates or going in circles?
You don’t need another strategy book. You don’t need a 300-slide corporate strategy deck. You just need a clear, structured way to think about strategy—and to get your team thinking the same way.
That’s exactly what this course is for.
Introducing: Define Your Strategy
A self-paced, practical course that walks you through the exact process to clarify your company’s direction and make the right strategic choices—without the fluff, jargon, or corporate nonsense.
This isn’t a theoretical MBA course. It’s a structured, step-by-step approach that you can use to define your company’s strategy and lead your team through the process.
- Practical, actionable, and straight to the point.
- Designed for SME leaders—not corporate strategists.
- Flexible—you can complete it at your own pace or run it as a team strategy process.
By the end of this course, you’ll have:
✔️ A clear, structured strategy that makes sense for your business.
✔️ Strategic priorities that align your team and drive focus.
✔️ A decision-making framework so you stop relying purely on instinct.
✔️ A process to engage your leadership team and get buy-in.
✔️ A concrete action plan for executing your strategy.
Who This Is For
✅ SME CEOs & Founders who want to get clear on their company’s strategy and ensure their leadership team is aligned.
✅ Senior Leaders & Directors who are responsible for shaping their company’s direction but need a structured way to do it.
✅ Internal Team Leaders & Facilitators who want to run better strategy discussions and decision-making processes.
✅ Consultants & Coaches who help companies with strategy and want a clear framework to guide their clients.
How It Works
The course follows a structured journey—not just a random collection of strategy tips. You’ll go through a step-by-step process, designed to help you think clearly, make informed decisions, and lead your team through strategic discussions.
Each stage of the course mirrors the Hero’s Journey—because strategy isn’t just a spreadsheet. It’s a process of discovery, decision-making, and execution.
The Define Your Strategy Journey
The Call to Adventure – Why strategy matters & what makes it hard.
Mapping the Landscape – What does your company do best?
Understanding the Forces at Play – What do your customers really need?
Setting the Destination – Where are we headed?
Crossroads & Strategic Choices – Exploring different paths.
The Moment of Decision – Making the big calls.
Rallying the Team – Getting everyone aligned.
Taking the First Steps – Turning strategy into action.
The Road Ahead – Keeping strategy alive and adapting over time.
What You’ll Get
Course Contents:
- Self-Paced Course: Videos, case studies, templates & frameworks to define a winning strategy for your organisation.
- Strategy Exercises & Worksheets: Practical tools to help you work through the process and guide your decisions.
- Pre-Made Strategy Meeting Agendas & Email Templates: Everything you need to lead your team through the process.
- Strategy Assessment: Diagnose where your company stands.
- Lifetime Access: Work through the course at your own pace and revisit anytime.
A no-fluff, hands-on approach to defining your company’s strategy and getting your team on board.
Measurement Factors
This assessment draws on these key indicators:
How This Course is Different
There are plenty of strategy books and courses out there. But most of them are:
❌ Too corporate – Built for massive companies, not SMEs who need a lean, practical approach.
❌ A rigid structure that doesn't work for your company and its unique attributes.
❌ Too generic – They throw a bunch of frameworks at you and leave you to figure out how to apply them.
After years of working with leaders and teams, I understand what SMEs actually need:
✅ A clear, practical process - This isn't just a pile of theory, it's a hands-on approach with real outcomes.
✅ A guide to making real decisions - You'll be guided through steps relevant to your business.
✅ Include your team - learn how to lead your team through strategic discussions.
Course Content in Detail
Key Features
A summary of what's included
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Action Plan
It's crucial to achieve a tangible outcome from this process, and you'll work with your team to create a practical action plan to implement the end result. The plan includes tasks, timescales, roles and responsibilities - specific outcomes that will impact your business.
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PDF Guides
A series of PDF implementation guides provide comprehensive step-by-step instructions. Everything is clearly presented and explained, so you can run the process yourself with confidence.
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Real Examples
All my sessions and toolkits come with a variety of real-life examples from businesses of different sizes, from different industries. I analyse and explain how a selection of companies have carried out this work in the past and outline the resulting impact.
Practical Tools
The toolkit includes easy-to-use tools to guide you and your team. These step-by-step frameworks take participants through a range of processes to help surface ideas, identify patterns, make connections and draw conclusions. Each comes with clear, concise instructions.
What people are saying
Pricing
Choose the package that works best for you.
Self-Serve Course
- Full access to all video lessons, templates, and exercises
- Strategy Assessment
- One-year access
Self-Serve + Group Coaching
- Everything in Self-Serve PLUS
- 6x live group coaching calls with Q&A
- Private discussion group for peer feedback
Self-Serve + 1:1 Coaching
- Everything in Self-Serve + Group Coaching PLUS
- 3x private 1:1 coaching calls with James
- Personalised feedback on your strategy work
Team Discount
This course will give you the clarity, confidence, and tools to define your company’s strategy and align your leadership team around it.
You don’t need a 300-page strategy deck. You don’t need to overcomplicate things.
You just need a clear process, the right discussions, and the right decisions.
FAQs
Do you have any questions?
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